HomeMy WebLinkAboutAlaska Coal Resources Marketing Strategy Discussion Paper 1991ALASKA COAL RESOURCES
MARKETING STRATEGY DISCUSSION PAPER
Prepared by:
International Coal Preparation Consultants Limited
932 Lake Twintree Cres. S.E.
Calgary, Alberta, Canada T2J 2W3
Tel. (403) 278-2789
Fax. (403) 271-1521 August, 1991
Background
The ability of the world’s coal industries to respond to the oil supply concerns of the 1970* by
developing major new production capacity in the 1980* (much of it based on low cost open pit
operations) is proof of coal’s strategic importance and economic strength. Indeed following the
first oil crisis of 1973 the industrialized world began reducing its dependency upon imported oil
for generation of electricity, and coal became the fuel of choice in this market. Demand for
electricity has trebled over the last twenty years and in the Western World it continues to
increase faster than both total energy use and overall economic growth. Coal demand now runs
parallel with the ever increasing demand for electricity and the phrase "Coal By Wire" was
coined to identify the link between coal and electricity.
The explosion in international steam coal trade which has been gathering momentum since 1987,
offers an excellent window of opportunity for Alaskan sub-bituminous coal to gain entry into this
rapidly expanding market. To realize this objective, the present perception among both coal
buyers and potential coal producers. that low-rank coals are technically and economically
unattractive, must be changed. There is a need to recognize that in today’s ever-changing world,
energy economics are also changing as they become affected by the cost of resolving
environmental problems. Many of the conventional parameters hitherto used by coal buyers as
their basis for fuel selection, are having to be modified as the impact of additional costs created
by the introduction of new environmental protection legislation, becomes apparent.
In terms of utilization, it is now clear that environmental considerations will determine a coal’s
acceptability for use as a fuel, as other technical issues become secondary considerations.
Alaskan sub-bituminous coal meets all of the environmental criteria. It is highly reactive, has
a low sulphur content, and its excellent combustion characteristics ensure maximum carbon burn-
out. The environmental benefits to be derived from using low-rank coal seems likely to become
an acceptable trade-off against the higher heating value of its bituminous coal counterpart.
However, it should be recognized that the mining, handling, processing, combustion, and
pollution control aspects of low-rank coal, are quite different from those of high rank bituminous
Alaska Coal Resources - Marketing Strategy Discussion Paper
Prepared by: International Coal Preparation Consultants Limited - August 1991 Page 1
coal which currently accounts for most of the coal being burned by the industrialized world.
High rank bituminous coal has been favoured to-date because until now heating value has been
the primary consideration in fuel selection; environmental considerations have been viewed as
being of secondary importance. Today’s environmentally sensitive climate has changed this
situation, and the excellent combustion characteristics and low sulphur content of highly reactive
low rank coals make them a more attractive source of primary energy than hitherto. The
growing demand for the recently developed large production base of low sulphur and very low
cost Western U.S. sub-bituminous coal, is evidence of this.
Given the wide range of coal qualities and end-users in international steam coal trade,
international coal price comparisons are not a valid yardstick. In order to cope with this
situation, comparisons between coals must be based on the summation of all unit cost elements
that go to make up each specific coal supply chain. This means evaluating a coal’s economics
on a cost per million Btu at the bus-bar, not on its delivered price per tonne. Evaluations
conducted on this basis are the only realistic means of determiring the true cost to the end-user.
Suggested Marketing Strategy
Among Alaska’s vast coal deposits which remain largely unexploited, Beluga merits priority
consideration. The Beluga project which is at present on the shelf, has many outstanding features
which in light of the changed circumstances now warrants re-evaluation. This should be given
some urgency because today’s coal marketing scenario is quite different from that which existed
at the time the project was initially being studied. To take advantage of the present window of
opportunity, the lengthy lead time to bring a new mine on-stream needs to be taken into account.
In this regard, market development strategy becomes the key to success.
Since the international steam coal market is primarily centred around countries in Western
Europe (the Netherlands, Denmark, France, Italy and Germany), and the Far East (Japan, South
Alaska Coal Resources - Marketing Strategy Discussion Paper
Prepared by: International Coal Preparation Consultants Limited - August 1991 Page 2
Korea, Taiwan, Hong-Kong and Singapore), any marketing strategy for Beluga should be based
on exporting to these two major coal importing regions.
Coal delivered into Japan normally passes through large coal centres for onward transportation
via. ocean barge for distribution to end-users. The estimated delivered cost of Beluga coal into
Japan, of $2.44 per million Btu, includes these terminal charges and distribution costs. In the
case of Europe, after allowing for the longer sea journey and tariff for passage through the
Panama Canal, the estimated delivered cost of Beluga coal into Europe of $2.47 per million Btu
also includes terminal charges and distribution costs. It is worth noting that the latter are less
than half those for Japan and the option of rail or river barge transportation is available to
distribute the coal to the end-user. Based on these estimated costs, Beluga coal will be extremely
competitive in these two major coal importing regions of the world.
While the economics are very attractive, launching the Beluga project will require a major sales
effort if its implementation is to be seriously pursued. In this respect, the following salient
points are relevant:
¢ very low delivered cost per million Btu
* very low sulphur content
* acceptable fuel ratio, high reactivity, and good combustion characteristics
* no negative features in the ash components
¢ favourable results of combustion tests undertaken in Japan allow comparisons
to be made with eight other coals from various coal exporting countries
including Australia and South Africa
* easily managed open-pit mining operation under well financed ownership
Alaska Coal Resources - Marketing Strategy Discussion Paper
Prepared by: International Coal Preparation Consultants Limited - August 1991 Page 3
* ocean shipping via vessels from Alaskan shallow draft port facility would
enable coal to be delivered direct to end-users able to receive shallow draft
vessels
¢ stable U.S. political climate under which coal exports would help redress the
trade balance with countries in the two major coal importing regions
The marketing strategy should also include a major drive to counter the following misconceptions
generally associated with Alaskan low-rank coal:
Severe Winter Climate
The northern environment does not cause weather delay problems
Spontaneous Heating
Spontaneous heating problems with sub-bituminous coal in export markets are
avoided by adopting good housekeeping practices. The success of such operations
as Usibelli and Powder River Basin in the U.S., and Obed and Bienfiat in Canada,
plus other ocean movements of such coals, is evidence of this.
Low Heating Value
The low heating value of Beluga coal is compensated for by its lower cost per
million Btu than that of its high heating value bituminous coal counterpart.
Boiler De-rating and Environmental Issues
While 100% of highly reactive, low-rank coal may not be possible in an existing
boiler due to the risk of de-rating, its utilization as a blending component
minimizes the impact of this technical problem. From an environmental point of
view, the high carbon burn-out of this low sulphur coal adds weight to the case for
its use as a blending component.
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Conclusions
Low mining costs, closeness to tidewater, and cheap off-highway use of large trucks to transport
its coal to the shipping point, are outstanding economic features of the Beluga project. When
coupled with its low sulphur and excellent combustion characteristics Beluga coal should be very
competitive in the world’s two major coal importing regions of Western Europe and Japan. Its
economic and environmental attraction could be key to moving Alaska decisively into the
international steam coal trade. To support this conclusion an economic excercise conducted on
the coal supply chain to those regions, is attached. Technical support is provided in the attached
combustion test results which compare Beluga coal with eight others from coal exporting
countries, including Australia and South Africa. The potential to compete in the coal market of
Western Europe as well as the Pacific Rim, is a unique situation for Alaska which should be
fully exploited.
Alaska Coal Resources - Marketing Strategy Discussion Paper
Prepared by: International Coal Preparation Consultants Limited - August 1991 Page 5
Btu/Ib
Million Btu/tonne
Mine-Port (miles)
Inland Transport
Exporting Ports
Ridley Island
Distribution via. Barge
Alaska Coal Resources - Marketing Strategy Discussion Paper
COAL CHAIN
Coal Trade - Details
D
25
Truck
N. Foreland
Barge
Prepared by: International Coal Preparation Consultants Limited - August/91
XIGNddd¥
COAL CHAIN
Typical Unit Costs (1991 U.S. Dollars)
Million Btu
Mine Cost
Inland Transport!
Inland Transport*
Port Charges
FOB!
FOB? Ocean Freight!
Ocean Freight? Ocean Freight®
CIF!
CIF?
CIF?
Terminal Charges
Distribution
Delivered Cost!
Delivered Cost?
Delivered Cost?
Exporting Ports: (1) Roberts Bank: Seward: N. Foreland (2) Ridley Island (3) Los Angeles
Alaska Coal Resources - Marketing Strategy Discussion Paper
Prepared by: International Coal Preparation Consultants Limited - August/91 XIGNdddV
Chemical analysis of bulk coal samples
tested in Wakamatsu FBC Pilot Plant
Taiheiyo Beluga Plateau Namazuda
APPENDIX
Item Coal Type
Higher calorific value (kcal/kg) 6291
(Btu/b) 11324
Moisture 4.70
Proximate Volatile Matter 43.92
Analysis Fixed carbon 37.23 (%) Ash 14.16
Carbon 65.05
Hydrogen 5.80
Ulumate Analysis Nitrogen 0.90
(%) Oxygen 13.34
Combustible sulfur 0.05
Incombustible sulfur (%) 0.13
Ratio of combustible sulfur to
total sulfur in coal 28%
SiOz 48.90 Al03 24.49
Ash Analysis (%) CaO 6.36 MgO 2.72
S03 2.13
Grindability “HGI) 37
Fuel Ratio 0.84
N content (g/1000 kcal ) 1.38
S content (g/1000 kcal) 0.27
Source of information: Reference A-3
22%
46.20
37.50
11.60
2.47
2.97
36
0.85
1.65
0.31
78%
60.85
21.61
4.79
1.35
3.62
51
1.25
2.03
1.08
63%
65.90
28.40
1.81
0.50
0.69
1.45
1.49
0.75
66%
45.11
28.78
7.10
2.40
5.16
49
1.83
2.05
1.43
6920
12456
3.20
30.78
54.62
11.40
73.31
4.88
1.43
8.23
0.38
0.02
95%
59.56
18.36
1.68
0.36
0.66
50
1.77
2.00
0.58
6749
121481
5.12
29.60
56.44
8.75
72.20
4.43
0.71
12.271
0.58
0.09
87%
54/50
19.20
2/80
0.90
3.30
49
1.90
1.00
0.94
97%
58.31
20.96
0.65
0.39
0.31
56
2.14
2.08
0.58
6390
11502
3.00
APPENDIX
Combustion efficiencies obtained for various
coals at Wakamatsu FBC Pilot Plant
t “FZAQg
‘oe: SINGLE-STAGE COMBUSTION
BED TEMPERATURE 850°C
80 Jy TWO-STAGE COMBUSTION
BED TEMPERATURE 820°C
COMBUSTION EFFICIENCY ( & ) 40 50 60 70
FIXED CARBON ( M.A.F. % )
A - TAIHELYO
B - ERMELO
C - PLATEAU
D - BLAIR ATHOL
E - DAIDO
F - LEMINGTON
G - WITBANK
H - BELUGA
| - NAMAZUDA
A-3
Characteristics of Fluidized Bed Combustion Boiler Test
Results of 20-t/h AFBC Pilot Plant.
The Coal Mining Research Center (Japan); the Eelectric
Power Development Co.; Babcock-Hitachi K.K.; Kawasaki
Heavy Industries, Ltd.
Source of information: Reference A-3